Reading Time: 2 minutes Billie Eilish's new merch is vegan, matching the musician's own lifestyle. Credit: Wikimedia Commons | Billie Eilish
Reading Time: 2 minutes

You can now get vegan chocolate merch inspired by musician Billie Eilish. Called the Happier Than Ever Chocolate Bar – after Eilish’s album of the same name – the dairy-free treat will start shipping out next month. 

The new vegan candy was announced by Support + Feed, a non-profit organization centered around tackling the climate crisis and promoting plant-based food. 

Actor Maggie Baird is the founder and president of the organization, as well as Eilish’s mother. 

“It is exciting to have such a delicious vegan ‘milk’ chocolate available at all. And the fact that Billie has been able to partner with a chocolate maker she has loved since she discovered them, to bring it to her fans is really kind of thrilling!” Baird told Plant Based News.

The non-dairy chocolate is Rainforest Alliance certified. It’s made with 100 percent organic-certified ingredients, including raw cane sugar, cocoa butter, bourbon vanilla extract, tiger nut powder, and chocolate liquor. 

It comes wrapped in a compostable nature-flex foil, which, according to Eilish’s website, is made from “sustainable raw materials.”

Billie Eilish and veganism

The animal-free recipe is apt, given Baird and Eilish are longtime vegans. 

Eilish took up a plant-based diet around seven years ago. She wrote on her blog at the time that “a lot of reasons” motivated the change, including animal welfare concerns. “Leave animals alone,” she wrote. 

Since then, Eilish has frequently used her platform to raise awareness about the impact of using animals for food and fashion. 

Most recently, the 19-year-old convinced fashion design Oscar de la Renta to stop using fur. In return, Eilish promised to wear one of its gowns to the Met Gala. 

Those interested can pre-order the Happier Than Ever Chocolate Bar here.

This article was updated on November 12, 2021 to include a statement from a relevant party.

Jemima Webber

Jemima is a News Writer for Plant Based News. She was previously Senior Editor at LIVEKINDLY, and is currently studying a Bachelor of Psychological Science.