New Bus Campaign Urges World Leaders At COP26 To Go Vegan To Save The Planet The buses run through the city center and past the COP26 venue. - Media Credit: PETA

‘You Can’t Be A Meat-Eating Environmentalist’ Declares New Campaign Aimed At COP26

COP26 has come under fire for its decision to serve meat, including beef, at the upcoming summit

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People for the Ethical Treatment of Animals (PETA) has launched a campaign aimed at the world leaders attending COP26 this year. The initiative urges them to go vegan for the sake of the planet – a message that’s sent loud and clear via the sides of half a dozen buses. 

PETA, said to be the largest animal rights organization in the world, launched the campaign in Glasgow, where the United Nations’ climate change conference is being held this year. It’s the 26th event of its kind.

The advertisement will appear on buses that run through the city center, including past the Scottish Event Campus where COP26 will take place from October 31 to November 12, 2021.

“You can’t be a meat-eating environmentalist. Take Personal Responsibility: Go Vegan,” the bus ads reads. The campaign will run until November 14.

COP26

COP26 unites world leaders with the shared goal of protecting the planet from the escalating climate emergency. There, they will conjure up strategies to reduce emissions, pollution, and deforestation, for example.

But some have criticized COP26 for overlooking the food system’s impact on the planet. Animal farming practices, in particular, are resource-intensive and responsible for huge amounts of greenhouse gas emissions

As a consequence, environmentalists have called on the conference to serve only vegan food. 

However, despite promising to focus on plant-based meals, COP26’s menu still features dishes like turkey, salmon, and beef. The latter has repeatedly been identified as one of the most destructive foods to produce.

“The UN has stated that a global shift to vegan eating is necessary to combat the worst effects of climate change,” commented PETA Senior Campaigns Manager Kate Werner. “PETA’s ad blitz is a wake-up call to anyone who can look at a plate of sausage or black pudding without considering the environmental impact of these foods – or the animals who suffered for them.”

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The Author

Jemima Webber

Jemima is the Head of Editorial of Plant Based News. Aside from writing about climate and animal rights issues, she studies psychology in Newcastle, Australia (where she was born).

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Rowland Ross
Rowland Ross
8 months ago

So the 11.5% of greenhouse gases generated by the Plant Industry don’t count ? What a bunch of sad ignorant and ill-informed people. They should stick to courting celebrities rather than making comments about issues they don’t understand.

Jason Rainbird
Jason Rainbird
8 months ago
Reply to  Rowland Ross

Please can you let me know the source of your information as I couldn’t find anything to substantiate this. My understanding is that a vast majority of food production is for animal feed anyway?

Rowland Ross
Rowland Ross
8 months ago
Reply to  Jason Rainbird

IPCC figures are: 26% 0f GHGs from all agriculture, 14.5% from animal Ag, 11.5% from arable. Both figures include deforestation, processing, transport, farm machinery etc. 25 to 30% of arable is used for animal feed. Major problems with arable include: carbon release, nitrous oxide, ( up to 300 times warming potential of carbon with lifespan 110 yrs ). Although not directly related to GHGs further damage to the Biosphere occurs through the use of chemicals as well as toxic run-of, soil degradation etc. Therefore anyone claiming that a plant only diet is not ecologically damaging is wrong.

Ritwik Bhonsle
Ritwik Bhonsle
8 months ago
Reply to  Rowland Ross

Still a case for veganism.

Rowland Ross
Rowland Ross
8 months ago
Reply to  Ritwik Bhonsle

Veganism doesn’t have a case. Veganism is an animal rights movement pure and simple and therefore comes to any negotiations on the environment or diet etc. from a fixed position of no animal usage. The only “ism” that can be considered valid is “pragmatism”. If the advert on the bus would have stated “ You can’t be an environmentalist if you have more than one child” I might well have supported it.

John Tatum
John Tatum
8 months ago

Nicely done PETA. A whole load of meat eaters being told the environment is someone else’s problem. I know that’s not what’s intended but that’s how utl be taken.

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