Is your cereal vegan? (Photo: Adobe. Do not use without permission) - Media Credit:

Vegans Shocked To Discover Kellogg’s Frosted Wheats Contain Beef Gelatin

By

1 Minutes Read

Food giant Kellogg’s has been slammed after vegans discover its frosted wheat cereals contain beef gelatin.

‘Unnecessary and disgusting’

Twitter user ‘_ayrtonnn’ uploaded a photo of the product’s ingredient list, captioned: “Eww look! Kellogg’s UK Frosted Wheats have beef gelatin added to them! Be careful, they are not suitable for veggies/vegans! Why!? So unnecessary and disgusting!”

The tweet, which attracted hundreds of likes and more than 50 comments, saw many vegans outraged at Kellogg’s decision to use gelatin – an ingredient made from boiling animals’ skin, cartilage, and bones.

“Oh FFS! That’s just ridiculous. Thanks for pointing this out. I check cereals for milk—nicely highlighted in bold—but never occurred to me to scan for gelatin!” another Twitter user complained.

The company, who committed to ending animal testing after 65 years earlier this year, also came under fire for fortifying its cereal with Vitamin D, sourced ‘from a non-vegan origin’.

Vegan range

The company does, however, sell vegan products as part of its plant-based range ‘W.K Kellogg’s‘ – all of which aren’t fortified with Vitamin D.

“We recognize that consumers tastes are changing and that people want more choice at breakfast, such as organic and vegan, so these are areas we will continue to explore,” Kellogg’s state on its website.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

More by Liam Gilliver iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active