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Greggs has expanded its plant-based food lineup with vegan cajun chicken rolls and vegan ploughman’s sandwiches.
News outlet and vegan page Vegan Food UK posted about the new menu items on its Instagram.
Greggs is one of the UK’s most popular food chains. In 2019, it launched its now-iconic Vegan Sausage Roll, which initially sold out almost instantly. “It’s the fastest-selling new product we have launched in six years,” said CEO Roger Whiteside at the time. “It’s literally flying off the shelves.”
Greggs followed up the successful launch with several new plant-based options. Right now, it offers a Vegan Sausage, Bean, & Cheeze Melt, a Vegan Sausage Breakfast Roll, and a Vegan Ham & Cheeze Baguette with Quorn.
A spokesperson from Greggs confirmed to Plant Based News that the new products are currently being trialed in select locations.
“Over the coming weeks in the West and South-West regions, we’ll be trialing our delicious Vegan Cajun Chicken Roll in over 250 shops, and our Vegan Ploughman’s Oval Bite in over 125 shops,” the Greggs spokesperson said. “We’ll be sure to share any information on plans for wider roll-out with you in due course.”
Vegan fast food in the UK
Several fast-food chains in the UK now offer vegan options. This is in line with consumer demand: New research states that more than a quarter of Brits want to reduce their meat intake.
McDonald’s, Subway, KFC, and Burger King are just a few examples of popular chains offering more plant-based choices. The latter has even experimented with fully plant-based locations. Earlier this year, it turned its flagship Leicester Square restaurant totally vegan for a limited time.
Some experts believe plant-based food is the future of the fast-food industry.
In April, leading restaurateur James Lewis, who runs two successful London establishments, said: “Fast food is 100 percent the best area to switch to vegan. The chains are often sneered at by people but they are setting the trends here.”
“There’s no point starting a vegan chain because once McDonald’s figures out how to make a good vegan burger, they will think: ‘What’s the point in the cost of keeping all these animals when we can make it just as good and grow it in the ground?’
