Aldi Rivals Little Moons With New Vegan Mochi - Plant Based News

Supermarket Giant Aldi Rivals Viral Brand Little Moons With New Vegan Mochi

The budget retailer is releasing its own-brand version of the hit desserts that have been taking the internet by storm...


2 Minutes Read

Aldi Rivals Viral Brand Little Moons With New Vegan Mochi Aldi is launching its own version of the popular dessert - priced at just £2.99 for a box of six - Media Credit: Little Moons
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Supermarket giant Aldi is rivaling viral brand Little Moons with the launch of new vegan mochi balls. 

Earlier this year, Little Moons took the internet by storm with its Japanese-inspired desserts, selling out in supermarkets across the UK. 

Little Moons

At the time of writing, the hashtag ‘Little Moons’ currently has a staggering 290.3 million views on TikTok. 

Mochi is a bite-sized treat consisting of ice cream wrapped in a gelatinous dough made from rice flour. 

Little Moons offers a wide range of flavors including Coconut, Cookie Dough, and Pistachio. However, its only vegan-friendly offerings are Passionfruit and Mango and Belgian Chocolate. 

Aldi vegan mochi

Now, budget retailer Aldi is launching its own version of the popular dessert. They’re priced competitively at just £2.99 for a box of six.

Aldi’s Wao Mochi Balls range debuts on May 17 and consists of three flavors: Coconut, Tropical, and Mango. Only the Mango and Tropical balls are suitable for vegans.

“With over 15,000 mochi-themed videos now available on TikTok… It’s no wonder it’s been tipped as the ice cream trend of the summer,” Aldi said.

“The moon-shaped dessert is mochi in demand by shoppers, with some mochi brands reporting sales skyrocketing by 2,000 percent since January.

“Not only have Tik Tok fans been ice-screaming for more mochi balls, but former First Lady Michelle Obama has chosen them as a trusty co-host in her newly launched cooking show for kids, Waffles and Mochi.”

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