Starbucks India has teamed up with Imagine Meats to launch its first vegan menu.
Founded by Bollywood actors Genelia and Riteish Deshmukh last year, Imagine Meats offers several plant-based products in stores across India. These include its Mutton Seekh Kebab, Chicken Keema, and Spiced Sausage.
The brand has developed three new options for Starbucks, including a Vegan Sausage Croissant Roll, a Vegan Croissant Bun, and a Vegan Hummus Kebab Wrap.
“Did you say vegan? We got you,” the coffee giant posted on Instagram. “Introducing our spectacular range of vegan delights that are an absolute treat for your taste buds. [Genelia] and [Riteish] can testify to that.”
The new options are available in select locations across India now.
Starbucks’ growing range of vegan options
This is the first time Starbucks India has introduced a dedicated vegan menu, but in other locations around the world, the coffee chain offers several plant-based choices.
In the UK, customers can order the Beyond Meat sandwich, in the US, there’s an Impossible Sausage breakfast option, and in Hong Kong, plant-based crab cakes are on the menu.
The chain also offers vegan cakes, meatless meatballs, and dairy-free drinks in a number of locations around the world.
Last year, Starbucks’ former CEO Kevin R. Johnson said that “the most dominant shift in consumer behavior is this whole shift to plant-based.” He added: “That is a shift both in beverage and in food.”
“On the beverage side, this is why we’ve introduced all the alternative milk, whether it’s almond milk, soy milk, oat milk, all of that’s important,” he continued.
“And then on the food side, you see what we’ve done with things like the Impossible Sausage Breakfast Sandwich and you’re seeing more and more plant-based proteins in our food menu.”