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Plant-based pioneer THIS is launching a new range of ‘groundbreaking’ products in time for Summer, including vegan bacon lardons.
The brand propelled into the vegan meat scene back in 2019, debuting its flagship products that ‘look and taste just like meat’ in a host of UK retailers.
It says its ‘hyper-realistic vegan bacon has ‘exploded in popularity’ over the last year – with fans claiming it’s ‘just like the real thing’.
Bacon Lardons & Cocktail Sausages
Now, THIS is adding Bacon Lardons to its meatless offerings – which launched in major UK supermarket Tesco earlier this, and is launching in Sainsbury’s.
The lardons retail at £2.95. They’re said to be ‘mini bites of smokey, crispy, sizzling plant-based bacon that look, taste, and cook like real meat-based lardons, and are perfect for a carbonara’.
Andy Shovel is the co-founder of THIS. In a statement sent to PBN, he said: “THIS™ ISN’T BACON has been a huge hit for our brand. We’ve had thousands of customers show us their carbonaras or salads, containing chopped-up rashers.
“It made perfect sense to create a lardon variety, with a fattier and more intense flavor – to make sure they really sing when scattered into or onto a dish.”
The company will also release its ‘succulent’ meat-free cocktail sausages in Sainsbury’s next week . The ready-to-eat product will retail at an RRP of £2.75.
Moreover, THIS will debut its vegan chicken skewers in Tesco this month.
The sticky product comes in two flavors: BBQ and Lemon & Herb, and will retail at £3.50. THIS says it is the first plant-based skewers to launch in the UK.
The Herb and Lemon flavor skewers take inspiration from ‘that Portuguese chicken restaurant’; while the Sticky BBQ flavour is ‘so much like real BBQ chicken it will have eaters fooled all summer’.
“The plant-based options for BBQ season are about as lame as your Dad wearing one of those naked aprons at the grill,” Shovel added.
“The BBQ market is crying out for better choice, and our THIS Isn’t Chicken Skewers are so like the real thing, we’re pretty sure you won’t notice the difference.”
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*This article was updated on June 4 to include more information THIS’ Chicken Skewers