Whistle-Blower Finds Plant-Based Brand THIS Secretly Using Lab-Grown Meat To Create 'Hyper-Realistic' Chicken 'I don’t see that we’re doing any harm' - Media Credit: Supplied

BREAKING: Whistle-Blower Finds Plant-Based Brand THIS Secretly Using Lab-Grown Meat To Create ‘Hyper-Realistic’ Chicken

THIS has since faced a flurry of backlash from fans - with some pledging to boycott the company altogether

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3 Minutes Read

Meat-alternative pioneer THIS has been caught up in a scandal after a whistle-blower discovered the brand secretly using lab-grown meat. 

The company has up until now claimed to be entirely plant-based, using patented processes to create the award-winning meat-like taste and texture.

THIS scandal

THIS exploded into the vegan meat scene back in 2019, debuting its flagship products that ‘look and taste just like meat’ in a host of UK retailers.

However, Katie Shields, who appears to be THIS’ Social Media Executive, released unverified footage from the company’s laboratory. 

April fool’s!

The grainy footage, which has not yet been verified by officials, appears to show THIS staff using real chicken DNA to create its ‘hyper-realistic‘ products. 

The video shows lab utensils, petri dishes with blood on them labeled ‘chicken’ – and feathers on the laboratory floor. 

Individual chunks of real-looking meat can be seen in the footage. However, it is not yet confirmed whether they are plant-based or lab-grown samples.

‘It’s a bit of misdirection’

In a recorded Zoom call with Shields, co-founder Andy Shovel states: “I don’t see that we’re doing any harm. 

“You know, industrial farming is the real problem. We’re just kind of saving the day… It’s a bit of misdirection – harmless misdirection.”

The video also appears to show livestock signs, staff wearing lab coats, and chickens having pipettes inserted into their mouths.

Boycott

Shields reached out to Plant Based News to expose the scandal, making sure THIS ‘doesn’t get away with what they’re doing’. 

She also exposed the company on social media, taking to the THIS Instagram account to share the shocking footage with its 88,000 followers. 

THIS has since faced a flurry of backlash from fans – with some pledging to boycott the company altogether. It has since shut down its website

PBN contacted THIS for comment but was met with an Out Of Office alert saying staff members are refusing to comment on the situation

*No animals were harmed in the making of this video! We can confirm this video was an April fool’s prank in collaboration with THIS. The company is in fact entirely plant-based.

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The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

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James Young
James Young
1 year ago

I see a nice ‘little’ legal case here….1st April or not.

Rob Dexter
Rob Dexter
1 year ago

Don’t even joke about it.

Darrell Sawczuk
Darrell Sawczuk
1 year ago
Reply to  Rob Dexter

No animals were harmed in the making of this video! We can confirm this video was an April fools prank in collaboration with THIS!

Mark H
Mark H
1 year ago

Ah yes–joking about chicken feathers and blood. Suffering is a hoot!

Aura Hazel
Aura Hazel
1 year ago

Na big Na clever, why would ye joke about harming the innocent? April fools are supposed ta be FUNNY na cruel.

Mark H
Mark H
1 year ago
Reply to  Aura Hazel

Here here!

Dylan Wentworth
Dylan Wentworth
1 year ago
Reply to  Rob Dexter

We’re living in a world where it’s hard enough – on a good day – to find out the truth, we need more fake news like we need another hole in our heads.

yan thierry
yan thierry
1 year ago

1 abril!

Graybull
Graybull
1 year ago

Lab slimers are as dishonest as they come……….dishonesty and deception are the operating credos for ALL lab slime producers

monster wolfkid
monster wolfkid
1 year ago

love this, this was funny.

henry
henry
1 year ago

Hands down the dumest April fool ever, which comes at a high cost, huge loss! sorry i will not buy from THIS and my friends too.

henry
henry
1 year ago

Hands down the dumest April fool ever, which comes at a high cost, huge loss! sorry i will not buy from THIS and my friends too. Too late

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