Pizza Hut is trialing vegan pepperoni at nearly 70 of its locations in the US. Plant-based meat brand Beyond Meat crafted the topping, which is available for a limited time.
Beyond Meat makes its meat-free pepperoni with rice and pea protein. The ingredient is said to look and taste like animal-based meat while sidestepping the risks associated with it. Unlike traditional pepperoni, Beyond Meat’s version doesn’t contain antibiotics, cholesterol, or hormones.
“Pizza Hut’s new Beyond Pepperoni Pizza delivers the same iconic taste as our original pepperoni that fans know and love,” said Georgeanne Erickson, Pizza Hut’s Chief Brand Officer.
“With this new plant-based option, we’re giving customers more choices and more reasons to love Pizza Hut.”
Dariush Ajami – Beyond Meat’s Chief Innovation Officer – said the new topping is ‘game-changing’.
“We know there is strong consumer demand for pepperoni, and we’re thrilled to unveil a game-changing plant-based pepperoni topping as the next chapter in our innovation-focused partnership with Pizza Hut,” Ajami said.
“We’re confident fans will love Beyond Pepperoni as it delivers the crisped edges and savory flavor profile of Pizza Hut’s classic pepperoni with the added benefits of plant-based meat.”
Vegan at Pizza Hut
Pizza Hut US does not currently offer dairy-free cheese. Therefore, those looking to eat vegan would need to order their pizza without cheese.
However, some diners have speculated that US Pizza Hut restaurants may be planning a vegan cheese launch, given that Australian and British Pizza Hut locations already offer it.
Pizza Hut’s Beyond Meat pepperoni is available now while supplies last. The dish is available at 70 locations across the country, including stores in Albany, N.Y; Columbus and Macon, GA; Houston, TX; and Jacksonville, FL.