Meat Company Goes Vegan, Sees Revenue Soar - Plant Based News
50-Year-Old Meat Company Goes Vegan - Revenue Soars 70% Amid COVID-19 'We feel truly excited about relentlessly providing individuals with healthy vegan options' - Media Credit: Instagram

50-Year-Old Meat Company Goes Vegan – Revenue Soars 70% Amid COVID-19

NOBLE Jerky says it realized raising animals for production wasn't sustainable. Now its offers a range of dried vegan meats...

By

1 Minutes Read

 50-year-old meat company NOBLE Jerky has gone vegan and witnessed its profits soar amid COVID-19.

The brand shifted away from animal products three years ago to create more sustainable plant-based jerky and other vegan products.

It closed 2020 with a staggering 70 percent increase in revenue compared to the previous year.

Meat company goes vegan

Stefan Urbani is the Co-Founder of NOBLE Jerky. In a statement sent to PBN, he said the brand realized raising animals for food production wasn’t sustainable. 

“We took our three generations of meat drying technical knowledge, along with new developments in plant-based proteins, to deliver people the ultimate sustainable plant-based protein that tastes just like a top-quality beef-jerky,” Urbani added

“Today, clients everywhere can purchase our novel products directly via our site. 

“We feel truly excited about relentlessly providing individuals with healthy vegan options. And, to help them see that a plant-based diet doesn’t have to be difficult.”

Plant-based jerky

The company offers a wide range of plant-based jerky included Sweet BBQ, Teriyaki, Chipotle, and Sticky Hickory. 

Its products are completely GMO-free and contain up to 14g of protein per serving. 

Moreover, compared to its regular beef counterpart, NOBLE Jerky uses less water, less land, and generates a ‘fraction of the carbon emissions’. 

You can find out more about NOBLE Jerky here 

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

More by Liam Gilliver iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [2]  
buttons/scroll-to-top/scroll-to-top-small-active
2
0
Would love your thoughts, please comment.x
()
x