Fashion giant H&M is launching a new range of ‘sustainable’ sneakers.
The Swedish company has partnered with footwear brand Good News to debut the unisex collection.
H&M X Good News
It features seven sneakers and a pair of sliders that are inspired by the ‘vibrant seventies’. Each item boasts its own sustainable elements, such as recycled rubber soles and recycled cotton.
Moreover, the new range features vegan leather made from wine waste and Bananatex – the ‘world’s first durable, waterproof fabric made purely from Banana plants’.
David Söderlund is a designer at H&M. In an online statement, he said: “Working with Good News gave us such good energy and positivity.
“Their creativity and drive for change inspired our team. We joined forces to become better together. The collection is a bright and colorful contrast to a grey and uncertain world. I love the colors and the innovative materials.”
‘As sustainable as possible’
Co-founder of Good News Nia Jones added: “We’re very proud to be collaborating with H&M, pushing one of the giants to look at every component of a shoe.
“It was important for us to make the collection as sustainable as possible while still looking fun and cool.”
The Good News x H&M collection debuted in selected H&M stores on April 1. It will launch in the US and Canada on April 15