Not Vegan Friendly The lifestyle brand sells "Fat Burning Juice" and anti-vegan merchandise. - Media Credit: Not Vegan Friendly

Anti-Vegan Lifestyle Brand Launches So People Can Declare That They’re ‘Proud’ To Eat Meat

The anti-vegan merch will reportedly make you become a "social hand grenade"

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2 Minutes Read

Bodybuilder and “transformation expert” James Kennedy has launched an anti-vegan lifestyle brand. Kennedy launched the label, called Not Vegan Friendly, to make a “clear statement” – “I’m proud to not be a vegan,” he said.

According to the brand’s website, Kennedy has more than 20 years experience as a fitness professional, and in that time, has transformed thousands of “bodies.”

Alongside his work, he has also developed a “strong scientific stance against the tyranny of veganism,” the website reads. 

However, it does not specify what aspects of veganism Kennedy is scientifically against, or why. 

Speaking to Portsmouth’s The News, Kennedy said: “I wanted to create a brand which is very clearly not suitable for vegans and make an unequivocal statement that I’m proud not to be a vegan.”

Ironically, most of the products the brand offers are in fact suitable for vegans.

He later commented, “Vegans are frequently a very loud and often preachy minority, but the truth is, just three percent of the UK population are vegans so we’re here to stand up for the vast majority of people who eat meat.

“If you’ll excuse the pun, but a lot of people are fed up with vegans ramming their beliefs down our throats so it’s time to speak out in favour of our different and perfectly valid choice to eat meat.”

Anti-vegan 

Credit: Not Vegan Friendly

The Not Vegan Friendly shop stocks supplements, including “Fat Burning Juice.” It also offers meal replacements: Rump Formula for men and Hump Formula for women. 

It sells merchandise too, including clothing and accessories with distinct anti-vegan slogans. The company said the products are a way to become a “social hand grenade.”

“I’ve created Not Vegan Friendly to provide a simple, effective lifestyle strategy to help transform your body. Taking the guesswork out of nutrition, making a plan far more specific for your needs,” Kennedy said in a video.

However, he doesn’t expand on how or whether any of the supplements it sells can be tailored to one’s individual needs. 

Driving his anti-vegan message home, the website features a large image of a scantily clad Kennedy with devil horns and wings. He appears to be standing in flames looking contemplatively into the distance. 

“The creator and leader,” the site says about Kennedy. “Not all heroes wear capes.”

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The Author

Jemima Webber

Jemima is the Head of Editorial of Plant Based News. Aside from writing about climate and animal rights issues, she studies psychology in Newcastle, Australia (where she was born).

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chris
chris
7 months ago

So in a world where the majority of people are meat eaters, this guy is so insecure he has launched an anti vegan brand. Laughable. Reminds me of the “white and proud” crew.

Helius
Helius
7 months ago
Reply to  chris

I agree. He is insecure with the world is heading. What a sad man to have to go to that length because he has big Muscles and a small brain. Just shows you he feels threented because vegan is the way, not murdering animals like he is a cave man, oga oga lol

Maria
Maria
7 months ago

Imagine feelings threatened by a 3% minority.

kathleengage
kathleengage
7 months ago

Sounds like a real winner of a man. Not! As if there isn’t enough cruelty to animals that this guy has to promote more cruelty. What a piece of work.

Yvonne Simone
Yvonne Simone
7 months ago

Science against veganism? Anti Vegan? Not just about the science… its about animal cruelty, the impact on the environment and of course the impact of eating meat on your body.. I want to hear this man’s argument to why eating meat is OK for the environment, your body and ethically! Maybe he needs a hug…

Jon
Jon
7 months ago

You have to be a special kind of Hitler to make a brand dedicated to glorifying the abuse of innocent animals. This pathetic excuse for a man gives off the vibes of a crying schoolboy who doesn’t want to eat what his mummy packed in his lunch box. Grow up.

Brodie
Brodie
7 months ago

People with allergies have to speak up also. Just because it’s a personal choice doesn’t mean you have to keep it to yourself.

This guy must be secretly guilty over his exploitation of animals and wants to appear manly by openly reminding everyone he’s essentially a murderer.

Suzanne Delaney
Suzanne Delaney
7 months ago

“Vegans are frequently a very loud and often preachy minority, but the truth is, just three percent of the UK population are vegans so we’re here to stand up for the vast majority of people who eat meat.” Ahhh yes standing up for the majority, what a worthy cause. What a wanker.

Rhiannon Findlay
Rhiannon Findlay
7 months ago

So making up a brand that says ” not vegan friendly” isn’t considered loud and preachy!? The people that are so against veganism are usually people that don’t understand it.
This old saying is relevant right now
“Practice what you preach”
May you find strength to get by with all those vegans around they might just make you feel some sort of compassion for the animals you eat.

Aaron Boone
Aaron Boone
7 months ago

What an utter helmet.

Dylan Wentworth
Dylan Wentworth
7 months ago

From a distance away that logo doesn’t read in the order they were hoping.
It reads more like Not Friendly. Vegan or Vegan. Not Friendly.

MichaelaKennedy
7 months ago

I don’t consider this real PB news. Of all the amazing things happening in the world to expand awareness, why is PBN spotlighting a total idiot?

Anna Maria Whiskers
Anna Maria Whiskers
7 months ago

Seriously. This kind of tit thrives on negative attention, and what have PBN given him?

*Slow clap*

Julian
Julian
7 months ago

What a dick.

Julian
Julian
7 months ago

What a Dick

beatrice Fairfax
beatrice Fairfax
7 months ago

I am a plant-based eater based on biblical principals. I am not preachy. But I definitely don’t see how something like this brings about unity. Hate will only bread hate.

Graybull
Graybull
7 months ago

Great news………and sure James will be successful as he has facts and truth on his side.

Jose Marquez
Jose Marquez
7 months ago

As a carnivore myself just want to say thank you for the info, I’ll make sure to check it and buy, so everyone knows I’m proud to eat meat and I’m anti-vegan.

shingo
shingo
7 months ago
Reply to  Jose Marquez

Right on bro! Bet you can’t wait until you get on those meds for the diseases you’ll surely get from eating all that “protein” lol…

Shirley
Shirley
7 months ago
Reply to  shingo

Facts…

High blood pressure, strokes, and cholesterol

You’ll have problems with your digestive system?

It takes more energy to digest meat versus plant based?

Stranger Things Have Happened
Stranger Things Have Happened
7 months ago
Reply to  Jose Marquez

Uuhh.. humans are not carnivores. Like biologically. We are very, very different to actual carnivores. If you do choose to consume the flesh or secretions or excretions of other beings, it makes your diet omnivorous. It doesn’t magically transform you into a carnivorous animal. It also means you’re choosing to force someone else to suffer and die for your pleasure. It means you choose to unnecessarily support the single most environmentally destructive industry on Earth. You quite literally have no idea what you’re talking about. Yup, something to be proud of.

An
An
7 months ago

Veganism is being compassionate. Pretend aliens come here, separate people based on size looks and eat people on human farms or milk mothers boobs for human milk and fairy products. It’s being compassionate.

Arglist
Arglist
7 months ago

Don’t feed the trolls, just enjoy how they embarrass themselves.

Andrea
Andrea
7 months ago

You are actually really stupid. Biologically we are HERBIVORES, not omnivores. Dogs are omnivores, not us. We are much different biologically than omnivores. Please educate yourself and dont spread this lie, especially to animal eaters. http://maso.skrabalek.cz/ Translate this page and learn about biological herbivores, omnivores and meat eaters.

Gracyn Wall
Gracyn Wall
6 months ago
Reply to  Jose Marquez

This is a vegan news website why are you wasting your time trolling? Lol pathetic

shingo
shingo
7 months ago

Sad that this person feels that the vegan movement shoves their message down the throats of carnivores. I do have to say that I sure as heck don’t ever see a commercial for fruits or veggies, but I do see and am bombarded by numerous cow meat burgers, dead fried chicken, dead meat all over pizzas with cheese, billboards are loaded with the same message EAT MORE CHIKIN’.. walk into any restaurant and 99.9% of the menu is for carnies only. Where are the vegan options? Just these past few years have there been options but of course, not healthy options. Order a beyond burger and it comes with cow cheese and egg mayo. Fast foods offer PB burgers but of course they’re cooked right along with the dead cow ones. So who has pushed their agenda buddy? Not this vegan movement. The only ones that are angry at another that eats compassionately are the dead cow meat eaters.

Osprey
Osprey
7 months ago

0*2 = 0. Sad someone can’t do math.

Arglist
Arglist
7 months ago

Why is there even an article on this? I mean, who cares? These people desperately seek attention, so what. Don’t feed the troll.

_//_ /eganista
_//_ /eganista
7 months ago

How sad that this little man feels so threatened by those who adopt a non violent stance against the vulnerable & innocent….. I do however hope he loses lots of money as the business trickles down the drain ?

Bitchard Gayns
Bitchard Gayns
9 days ago

I cant stand when people eat vegetables only. Why would someone be so stupid. Its evident that it dissolves a mans masculinity and deteriorates humanity. We should all consume meat and destroy animals as we do.

Plant Based News Admin
Editor
Plant Based News Admin
9 days ago
Reply to  Bitchard Gayns

Is this satirical

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