From above of grilled tofu steak on plate with French fries and green salad served with aromatic sauce on wooden table Beyond Meat's CEO has confirmed the brand is working on steak - Media Credit: Adobe Stock

New Vegan Steak From Beyond Meat Will Be One Of Its ‘Best Products To Date’

Beyond Meat is preparing to move into the whole-cut vegan meat sector with steak

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2 Minutes Read

Beyond Meat has announced intentions to release a plant-based steak product.

CEO Ethan Brown confirmed the news, telling The Wall Street Journal it is “probably one of our best products to date.”

The new Beyond Meat steak is an attempt to reverse the company’s fortunes after months of shares depreciation and litigious lawsuits. 

Full details will be released in time. Ingredients, manufacturing methodologies, projected pricing, and deadline for launch all remain a closely-guarded secret. It is not yet known if the company’s new chief taste consultant, Kim Kardashian, has contributed to the development.

What do we know about the upcoming Beyond Meat steak debut?

The steak analog will be the company’s first move into the coveted whole-cut product sphere. To date, it has stuck to minced and ground products, including burgers, sausages, and meatballs. 

Retail channels are to get the sliced steak product first. Restaurant partnerships will follow.

Beyond Meat pins its hopes on new product launches

In an earnings call in February, Brown admitted that the company is not performing as well as it has. He attributed this to increased competition in the market but vowed to fight back. He referred to an increased presence in China as providing a much-needed boost to the sagging profits while drawing attention to plans for numerous new product lines.

Working with PepsiCo, Beyond has launched a jerky line. This offered a glimpse into a potential new direction for the company, away from ground analogs.

It has also sought to expand its restaurant partnerships. Mcdonald’s, Panda Express, and Pizza Hut are all looking to further cement their partnerships with the alt-meat giant through extended availability of products and new menu items. 

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The Author

Amy Buxton

Amy enjoys reporting on vegan news and sustainability initiatives. She has a degree in English literature and language and is raising a next-gen vegan daughter.

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LARRY HIRSCH
LARRY HIRSCH
1 month ago

Kim Kardashian involvement major turn off

Kat
Kat
1 month ago
Reply to  LARRY HIRSCH

Agreed 100%

Lex Glen
Lex Glen
1 month ago
Reply to  LARRY HIRSCH

Also agree. kim kardashian = bad taste, fake and plastic. Are these really qualities that a food company should align itself with??? LOL

veni
1 month ago
Reply to  LARRY HIRSCH

Agree with you totally.

Julie
Julie
1 month ago

I recently tried the chicken tenders and they were the best non meat ones I have ever had, I really hope the “steaks” will be kosher

Jackie
Jackie
1 month ago

I don’t personally know Kim K, but I do know Beyond Meat products- and love them (get that chickun to Canada). No need to diss Kim- unless- did she hurt you?

Kim
Kim
1 month ago

Absolutely love Beyond Meat. They’re the answer to a better future for all.

Shannon
Shannon
6 days ago

Love, love, love your Beyond Meat Original flavored jerky. My entire family loves it too, even the ones that eat meat. My family and I are excited to try the steak once available in stores!

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