Beyond Meat has announced intentions to release a plant-based steak product.
CEO Ethan Brown confirmed the news, telling The Wall Street Journal it is “probably one of our best products to date.”
The new Beyond Meat steak is an attempt to reverse the company’s fortunes after months of shares depreciation and litigious lawsuits.
Full details will be released in time. Ingredients, manufacturing methodologies, projected pricing, and deadline for launch all remain a closely-guarded secret. It is not yet known if the company’s new chief taste consultant, Kim Kardashian, has contributed to the development.
What do we know about the upcoming Beyond Meat steak debut?
The steak analog will be the company’s first move into the coveted whole-cut product sphere. To date, it has stuck to minced and ground products, including burgers, sausages, and meatballs.
Retail channels are to get the sliced steak product first. Restaurant partnerships will follow.
Beyond Meat pins its hopes on new product launches
In an earnings call in February, Brown admitted that the company is not performing as well as it has. He attributed this to increased competition in the market but vowed to fight back. He referred to an increased presence in China as providing a much-needed boost to the sagging profits while drawing attention to plans for numerous new product lines.
Working with PepsiCo, Beyond has launched a jerky line. This offered a glimpse into a potential new direction for the company, away from ground analogs.
It has also sought to expand its restaurant partnerships. Mcdonald’s, Panda Express, and Pizza Hut are all looking to further cement their partnerships with the alt-meat giant through extended availability of products and new menu items.
3
Leave a Comment
Plant Based News Comment Policy
In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.
Kim Kardashian involvement major turn off
Agreed 100%
Also agree. kim kardashian = bad taste, fake and plastic. Are these really qualities that a food company should align itself with??? LOL
Agree with you totally.
I recently tried the chicken tenders and they were the best non meat ones I have ever had, I really hope the “steaks” will be kosher
I don’t personally know Kim K, but I do know Beyond Meat products- and love them (get that chickun to Canada). No need to diss Kim- unless- did she hurt you?
Absolutely love Beyond Meat. They’re the answer to a better future for all.
Love, love, love your Beyond Meat Original flavored jerky. My entire family loves it too, even the ones that eat meat. My family and I are excited to try the steak once available in stores!