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Fast-food chain Chipotle is partnering with e.l.f. Cosmetics to launch a vegan makeup collection.
The limited-edition range features an eyeshadow palette, lip gloss, sponge set, and makeup bag. Prices start from just $8.
The eyeshadow palette is inspired by Chipotle’s vegan offerings. It features 12 different matte, shimmer, and metallic shades named: white rice, brown rice, pinto beans, black beans, sofritas, fajitas, mild salsa, green salsa, hot salsa, corn salsa, guac, and lettuce.
Moreover, every palette purchase comes with a free chips and guac offer from Chipotle.
Chipotle X e.l.f Cosmetics
Kory Marchisotto is the Chief Marketing Officer at e.l.f. Cosmetics. She said: “There’s nothing tastier or prettier than the combination of burritos and makeup!
“We’ve long admired Chipotle and we are thrilled to come together to do things that neither one of us have done before. We share the same renegade spirit and are both committed to bringing the best ingredients to our consumers at extraordinary prices.”
Moreover, Tressie Lieberman is the Vice President of Digital Marketing and Off-Premise at Chipotle. She added: “We’re always looking for opportunities to lead culture and make authentic connections with Gen-Z alongside brands that share similar values.
“Following our first launch with e.l.f., which sold out in less than four minutes last spring… We’ve taken our collab to the next level with beauty products celebrating our real ingredients in totally unexpected ways.”
All-vegan entrée
Moreover, starting March 10, Chipotle will launch its Eyes. Chips. Face. Bowl – a beauty-inspired all-vegan entrée. It will be available online, as well as through the Chipotle app.
“Superfoods are a superpower,” explains Marchisotto. “We love the Eyes. Chips. Face. Bowl and how it nourishes the body, ignites the tastebuds and invigorates the soul.”
