Dragon’s Den Legend Deborah Meaden Is Plant-Based: ‘And I’m Feelin Good’

The leading entrepreneur, who has long spoken out on animal welfare issues, took the plant-based plunge this Veganuary


(updated )

2 Minutes Read

Plant-based celebrity Deborah Meaden Deborah Meaden has appeared on Dragons Den since 2006 - Media Credit: BBC

Dragon’s Den star Deborah Meaden has revealed that her newly confirmed plant-based diet is making her feel great.

The legendary entrepreneur shared a story Plant Based News wrote about her on Twitter.

Quote tweeting PBN, which said Meaden had been plant-based for several months, the star said ‘And I’m feelin’ good’.


Meaden, who often uses her platform to advocate for animal welfare, revealed to her 419,000 Twitter followers that she has ditched animal products.

Replying to a fan who ‘wished’ Meaden would ‘walk the walk’ by ditching animal products – the star replied: “And as if by magic… ta da !! I have gone plant-based.”

When questioned about her Vitamin B12 levels, Meaden responded: “It’s been 10 months and I eat a lot of Marmite.

“I get mine from Oat drink, fortified cereals, marmite and yeast and have blood tests and my nutrient levels are good so I’m guessing ok.”

‘Moving towards veganism’

As far back as January 2019, Meaden revealed she was ‘moving towards veganism‘ during an episode of Dragon’s Den.

The BBC show sees hopeful entrepreneurs pitch to successful business people in the hope of attracting investment for their startups.

During the episode, a brand called ‘Oatein’ was pitched. The range includes bars and drinks based on oat protein, aimed at people interested in general healthy eating, rather than body builders.

Vegan business

Meaden, who is known for her investments in eco-friendly ideas, declined to invest in the business because the products contains animal derivatives.

“There is so much about this I like,” said Meaden. “That peanut bar is exceptional…[but] there’s a but. We’re going to have a ‘it’s me it’s not you’ conversation guys.

“You say [the products] are halal – so which are the animal derivatives? I’m moving personally towards veganism. 

“And that’s not just because I’m moving towards veganism – because I still eat dairy – but also the market is also growing in veganism. You want someone on board who is going ‘yeah!’ and I just don’t feel that. I won’t be investing – I’m out.”

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