Deborah Meaden (center) with her fellow Dragons (Photo: BBC) - Media Credit:

Dragon’s Den Star Deborah Meaden ‘Moving Towards Veganism’

By

1 Minutes Read

Dragon’s Den star Deborah Meaden revealed she is ‘moving towards veganism‘ during a recent episode of the program.

The BBC show sees hopeful entrepreneurs pitch to successful business people in the hope of attracting investment for their startups.

During the episode, a brand called ‘Oatein’ was pitched. The range includes bars and drinks based on oat protein, aimed at people interested in general healthy eating, rather than body builders.

Vegan business

Meaden, who is known for her investments in eco-friendly ideas, declined to invest in the business because the products contains animal derivatives.

“There is so much about this I like,” said Meaden. “That peanut bar is exceptional…[but] there’s a but. We’re going to have a ‘it’s me it’s not you’ conversation guys.

“You say [the products] are halal – so which are the animal derivatives? I’m moving personally towards veganism. And that’s not just because I’m moving towards veganism – because I still eat dairy – but also the market is also growing in veganism. You want someone on board who is going ‘yeah!’ and I just don’t feel that. I won’t be investing – I’m out.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active