Major breakfast food brand Eggo is adding vegan chicken to its waffle packs for the first time. Eggo is known for its pancakes, French toast, and eggy, meaty sandwiches. But most of all, it’s known for its waffles.
Now, the 68-year-old company is shaking things up with a new campaign. To celebrate National Waffle Day (August 24), Eggo is giving away 700 vegetarian Chick’n and Buttermilk Waffle combo packs.
Realistic vegan chicken
The vegan chicken is courtesy of MorningStar Farms – both brands are owned by the Kellogg Company.
The waffles are not vegan, but a spokesperson for Kellogg’s told VegNews that the company is exploring more vegetarian options, as well as plant-based products.
Heidi Ray is the Marketing Director of MorningStar Farms and Incogmeato at Kellogg’s.
She said in a statement: “We’re always looking for new ways to make vegetarian foods more accessible for everyone, so we’re excited to partner with an iconic brand like Eggo to put a delicious new spin on a beloved dish like chicken and waffles.
“This limited-edition combo pack gives people another opportunity to see how delicious plant-based can be and experience our Chik’n Tenders that look, cook, taste, and tear just like the real thing.”
Those interested in entering the giveaway can do so here. Entries close at 11:59pm (ET) and the winners will be announced tomorrow.