Vegan food brand Eat Just has joined forces with Infinite Foods, a plant-based food market platform in Africa. Together, the companies will launch JUST Egg Folded – toaster-ready folded vegan eggs – in the South African market.
It’s the first plant-based egg to launch in Africa.
The eggs are made from non-GMO ingredients, namely mung beans. They offer 7g of protein and are free from soy, nuts, and gluten.
Addressing health and sustainability
The collaboration will further Infinite Foods’ goal to address social, health, and environmental issues in Africa.
Michelle Adelman, Founder and CEO of Infinite Foods, commented: “Eat Just is an innovative company on the forefront of food technology, making them an amazing partner to help Infinite Foods address the food security, health, and sustainability issues we face in Africa.”
Like all plant-based foods, JUST Egg Folded is free from cholesterol.
High cholesterol can lead to a myriad of health conditions, including chronic heart disease. According to the National Institute of Health (NIH), chronic heart disease is responsible for 37 percent of all non-communicable disease deaths in Sub-Saharan Africa.
Additionally, the product’s ingredients require 98 percent less water and 86 percent less land than conventional eggs. They also produce 93 percent fewer carbon emissions than their animal-derived counterparts.
“We are excited about the opportunities this partnership creates as it speaks to Infinite Foods’ ethos to create socio-economic sustainability, advance a plant-forward lifestyle, and leverage technology to bring great products to market.”
Josh Tetrick is the co-founder and CEO of Eat Just. He said that Infinite Foods is the ‘ideal partner’ for Eat Just’s expansion into the African market.
“They bring invaluable expertise to reach the African consumer and have the value chain to support us in delivering this ground-breaking product to consumers at home and in restaurants,” he added.
Shoppers will be able to find JUST Egg Folded at all Wellness Warehouse retailers in South Africa. The plant-based eggs will also join restaurant menus in greater Cape Town, Johannesburg, and Durban including Lexi’s, Jackson’s, and Great Cape Deli.
Infinite Foods’ eCommerce site also stocks JUST Egg Folded.