Reading Time: < 1 minute The campaign invites consumers to 'seek compensation' from Alpha Foods Credit: Alpha Foods
Reading Time: < 1 minute

Some familiar faces in the fast food industry have banded together to ‘sue’ a vegan meat company – at least according to Alpha Foods. 

The California-based brand has launched a cheeky campaign to promote its plant-based meat products. The campaign sees blurred-out images of Ronald McDonald, Colonel Sanders, and Wendy alleging that Alpha Foods ‘accidentally’ turned them vegan.

“It first started with the chik’n nuggets, and then their meatless spicy chorizo breakfast sandwiches, and that led to their bac’n scramble burritos,” said the Wendy-like figure. “I feel the emotional scars will never heal. Without punitive damages to heal them.”

Ronald McDonald claimed: “I got duped into becoming vegan and it makes me sad. It’s my job to be happy. So I’m suing for lost wages.”

Alpha Foods campaign

Alpha Foods teamed up with creative agency Mischief @ No Fixed Address to create the campaign. 

Hunter Fine, Creative Director at Mischief, commented: “We loved having fun with the idea that America’s most dedicated meat eaters are disturbed and confused by how much Alpha’s plant-based products taste like real meat. 

“These days unhappy consumers usually complain on the Internet, or they sue. We went with the second option.”

The campaign invites consumers to ‘seek compensation’ by registering on the Alpha Foods’ website. Those who do receive a free vegan burrito or a $1 coupon for any Alpha Foods product.

Jemima Webber

Jemima is a News Writer for Plant Based News. She was previously Senior Editor at LIVEKINDLY, and is currently studying a Bachelor of Psychological Science.