Ronald McDonald, Colonel Sanders, And Wendy 'Launch Lawsuit' Against Vegan Meat Brand The campaign invites consumers to 'seek compensation' from Alpha Foods - Media Credit: Alpha Foods

Ronald McDonald, Colonel Sanders, And Wendy ‘Launch Lawsuit’ Against Vegan Meat Brand

Alpha Foods' new campaign takes aim at 'America's most dedicated meat eaters'

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1 Minutes Read

Some familiar faces in the fast food industry have banded together to ‘sue’ a vegan meat company – at least according to Alpha Foods. 

The California-based brand has launched a cheeky campaign to promote its plant-based meat products. The campaign sees blurred-out images of Ronald McDonald, Colonel Sanders, and Wendy alleging that Alpha Foods ‘accidentally’ turned them vegan.

“It first started with the chik’n nuggets, and then their meatless spicy chorizo breakfast sandwiches, and that led to their bac’n scramble burritos,” said the Wendy-like figure. “I feel the emotional scars will never heal. Without punitive damages to heal them.”

Ronald McDonald claimed: “I got duped into becoming vegan and it makes me sad. It’s my job to be happy. So I’m suing for lost wages.”

Alpha Foods campaign

Alpha Foods teamed up with creative agency Mischief @ No Fixed Address to create the campaign. 

Hunter Fine, Creative Director at Mischief, commented: “We loved having fun with the idea that America’s most dedicated meat eaters are disturbed and confused by how much Alpha’s plant-based products taste like real meat. 

“These days unhappy consumers usually complain on the Internet, or they sue. We went with the second option.”

The campaign invites consumers to ‘seek compensation’ by registering on the Alpha Foods’ website. Those who do receive a free vegan burrito or a $1 coupon for any Alpha Foods product.

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The Author

Jemima Webber

Jemima is the editor of Plant Based News. Aside from writing about climate and animal rights issues, she studied songwriting in London and psychology in Newcastle, Australia (where she was born).

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DR
DR
8 months ago

Stupidly misleading headline. Nothing new these days

Plant Based News Moderator
Plant Based News Moderator
7 months ago
Reply to  DR

Hi!
Thank you for your comment!

Ronald McDonald, Colonel Sanders, And Wendy ‘Launch Lawsuit’ Against Vegan Meat Brand

‘Launch Lawsuit’ was put in quotation marks to inform the reader that there is more to the story.

michael
michael
8 months ago

Red meat is death. For ll.

Renee T.
Renee T.
7 months ago

LOL! At first I was a bit miffed, but now I’m happy! This is a great idea!

gary fair
gary fair
7 months ago

vegan burgers, no clogged arteries (hope they like hospitals).

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