McDonald’s is launching a new breakfast menu featuring vegan pork in China.
The fast-food giant has partnered with Green Monday and will serve its plant-based meat – aka OmniPork – in Shanghai, Guangzhou, and Shenzhen
The collaboration will see five new breakfast items join the menu featuring OmniPork. However, all of these items appear to contain eggs. It is not confirmed whether these dishes can be customized to become vegan-friendly.
David Yeung is the founder and CEO of Green Monday. On LinkedIn, he described the partnership as a ‘ground-breaking monumental milestone’ for China’s plant-based scene.
Yeung then added: “On behalf of the Green Monday team, we would like to express our sincere appreciation to McDonald’s China for making this impactful collaboration become reality.
“By introducing tasty and sustainable menu innovation, the planet, our animal friends along with many new-generation customers will be overjoyed to sing ‘Ba da ba ba ba… I’m lovin’ it.”
McDonald’s X Green Monday
Last year, Green Monday launched its vegan spam in more than 280 McDonald’s outlets in Hong Kong.
Moreover, the chain worked with Green Monday in a move described as ‘unprecedented’ to create its ‘green menu’. It said the meat-free offerings would help ‘promote a flexitarian lifestyle’.
It debuted several veggie dishes across the region, such as a toastie, ciabatta, breakfast platter, and more.