Vegan KitKat McFlurry McDonald's Germany has added a vegan KitKat McFlurry to its menu. - Media Credit:

McDonald’s Germany Now Offers A Vegan KitKat McFlurry

It's part of the company's mission to do "better," especially for the planet

By

2 Minutes Read

McDonald’s has launched a vegan KitKat McFlurry in Germany.

Just like the fast-food giant’s signature dairy dessert, the new plant-based option features a soft ice cream base. It also comes with a sweet strawberry sauce and vegan chocolate KitKat wafer pieces.

While McFlurries are one of McDonald’s most popular menu items, historically, the chain has only offered the sweet treat with dairy ice cream. But in 2020, that all changed. McDonald’s Germany started offering vegan sorbet, which could be ordered in McSundae or McFlurry format and topped with vegan Oreo pieces.

According to Susan Schramm, McDonald’s Germany’s marketing director, the new dairy-free ice cream McFlurry is part of the chain’s mission to do better for the “company and our planet.”

“Vegan and vegetarian meals have not been a niche trend for a long time – and we as a brand also want to and will continue to develop here,” she said in a statement, before adding that “becoming better also means breaking new ground.”

She continued: “Our new vegan chocolate soft serve combination brings even more variety to our colourful McFlurry world and thus meets the exact taste of our dessert fans.”

McDonald’s offers more vegan options

Germany isn’t the only location where McDonald’s seems to want to do “better.”

In the UK, the chain offers the vegan McPlant patty. In China, it offers meatless pork. And in the US, the fast-food giant has partnered with the vegan brand Beyond Meat.

Plus, in Shropshire, England, McDonald’s recently opened its first-ever “net-zero” restaurant. The renewable energy-powered location features a drive-thru lane made with old car tires, chairs made with old plastic bottles, and cladding made from old computer equipment.

Beth Hart, a spokesperson for McDonald’s, said at the time that the Shropshire spot would “act as a blueprint for future new builds.”

And perhaps vegan McFlurries will be a menu option in locations outside of Germany soon. Hart also hinted that a more sustainable McDonald’s menu could be on the horizon. 

She said: “I can’t speculate on what the McDonald’s menu will look like in the future, but I think it will look very different. We might see more plant-based items on the menu. It’s not so much about influencing choice but offering alternatives.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Charlotte Pointing

Charlotte writes about sustainable beauty, fashion, and food. She spent more than 4 years editing in leading vegan media, and has a degree in history and a postgraduate in cultural heritage.

More by Charlotte Pointing iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
buttons/scroll-to-top/scroll-to-top-small-active
0
Would love your thoughts, please comment.x
()
x