Greg Steltenpohl, founder and CEO of the plant-based beverage giant, Califia Farms, has died aged 67.
Steltenpohl built Califia Farms more than a decade ago. He did so on a mission to ‘make the world a healthier place’, the company claimed.
Across the world, he is regarded a plant-based pioneer.
Greg Steltenpohl’s plant-fuelled journey
Announcing the news on social media, Califia Farms said he will be ‘profoundly missed’.
The company wrote: “It is with a heavy heart we share the news of the passing of our company’s founder, Greg Steltenpohl.
“He built the Califia Farms brand from the ground up with a passion for nourishing people and the planet. Greg touched so many lives on his plant-fueled journey to make the world a healthier place.
“He will be profoundly missed. We tip our hats to our visionary founder.”
The California-based brand is well-known for its plant milks and cold-brew coffee products. In 2019, it brought an Oat-based Barista Blend to the UK. In the US, it expanded its range to include Mushroom Oat and Hemp Barista Blends.
Additionally, it secured investment from celebrities including Leonardo DiCaprio, Karlie Kloss, as well as Jared Leto.
In the past, Steltenpohl has described his company as a ‘leader in innovation’. Moreover, he spoke of the rise of plant-based products and the benefits of ditching dairy on CNBC last year.
On the show, he said: “It’s not just for health it’s for planetary health, and I think underneath that, that’s where the food system has to change as a whole.”