Celebrity and animal-rights activist Pamela Anderson has teamed up with French fashion house Ashoka Paris to create a new line of cruelty-free vegan handbags made from apple skin leather.
After a successful collaboration in 2020 with the Parisian fashion brand, the Baywatch star has once again joined forces with Ashoka Paris to create a new vegan shopping bag collection available in red, black, terracotta and nude shade.
Uses apples that would otherwise be wasted
The PETA-approved Pamela Shopping Collection features four bags made from apple skin leather, a revolutionary biodegradable material that is crafted using apple waste obtained from Italy.
Apple leather is made using the cores and skins discarded from the industrial food industry.
The wasted fruit scraps are gathered together, juiced, and naturally dried into a fine powder. The fine powder is then blended with a resin-like material and is dried, producing a flexible leather-like sheet.
The inside liners of each bag feature Pamela’s stylised lips and her inspirational activist slogan “RESIST!”, and like all liners of their entire collection, it is made from recycled plastic bottles.
For many years, Pamela Anderson has been a supporter of PETA and is an active animal rights campaigner.
On their website, Ashoka Paris shared, “The partnership between Pamela Anderson, PETA Award 2018 Personality of the Year and Ashoka ParisPETA Award 2018 Best Vegan Bag was a natural fit. Working on this Vegan bag project with Pamela, a global celebrity and committed activist, is an honour and a fabulous experience,”.
As part of the collaboration, Ashoka Paris will donate a portion of the sales to the Pamela Anderson Foundation, a not-for-profit foundation, which has been working to support and protect human rights, animals and the environment for 25 years.
If you would like to get your hands on a bag, Ashoka Paris and Pamila Anderson are holding a giveaway with PETA UK where one lucky fan will get the chance to win an uber-chic bag in the colour of their choice.
The future of fashion
Predicted to be the future of fashion, a growing number of brands are ditching animal skin in favour of vegan alternatives, such as apple leather.
The shift to sustainable and ethical material is hugely motivated by the animal welfare and environmental concerns that come with producing leather.