Real Madrid is partnering with a plant-based brand to reduce player’s meat consumption and promote ‘sustainable eating habits’
The football club has teamed up with The Meatless Farm Company. It says the joint venture will ‘raise awareness of the importance of reducing meat consumption to minimize the environmental impact of food’.
Moreover, the two brands will ‘promote cultural change for health and wellbeing’.
Real Madrid x Meatless Farm
Real Madrid nutritionists and Meatless Farm will show how plant-based foods can work within a ‘balanced diet’. In addition, players will share their experience of reducing meat consumption by increasing plant-based foods in their diet.
Emilio Butragueño is Real Madrid’s Director of Insitutuional Relations. He said: “Meatless Farm embraces both sustainability and nutrition, two fundamental components of Real Madrid and our business strategy.
“We as a global team have an important role to play in engaging with society to make real changes that will help create a more sustainable world and improve personal health and performance.”
Morten Toft Bech is the Founder of Meatless Farm. He added: “If we want to tackle the current climate crisis and the role food plays in it, we need to keep moving forward.
“Real Madrid is the perfect partner to help achieve this goal. It’s one of the leading clubs in terms of its commitment to sustainability.
“The club has the values, ambition, experience, reach and influence to help create a global movement for change.”
Last year, meat-free giant Quorn became Liverpool FC’s official sustainable partner.
The company has worked with the club on its Reds Go Green initiative – which has already improved the club’s environmental impact through reducing single-use plastic and waste.
Quorn’s vegetarian and vegan products are now offered for supporters on match days. Moreover, the company is ‘working with the club’s nutrition team to extend food options for the playing staff’.