These Are The Most Plant-Based Regions In The UK, According To A Study

A growing number of people are eating plant-based in the UK

21st July 2024

(updated 23rd July 2024 )

2 Minutes Read

New research indicates London has the highest adoption rate of plant-based diets in the UK, closely followed by southeast England.

According to new research carried out by AudienceNet on behalf of the vegan brand BOSH!, almost 15 percent of London’s population is embracing plant-based eating, significantly above a national average of just under five percent.

The capital city is closely followed by southeast England with an adoption rate of around 14 percent and the Northwest at 11 percent. AudienceNet reports that Wales has an adoption rate of five percent, the Northeast four percent, and Northern Ireland two percent.

To gather this data, AudienceNet surveyed 2,400 people. Around 49 percent of those surveyed cited health reasons as their primary motivator for eating more plant-based foods, and many cited the feeling of a national move towards healthier lifestyles.

Both younger and older demographics more likely to be plant-based

A map showing the most plant-based regions in the UK — BOSH! The UK is becoming more and more plant-based

The new research notably reveals that approximately 49 percent of Brits who follow plant-based diets are men, and 51 percent are women, even though women are demonstrably more likely to be vegan or vegetarian than men.

The study also suggests that nearly 30 percent of Generation Z (18 to 29-year-olds) have adopted a plant-based diet, compared to 24 percent of both 30 to 39 and 40 to 49-year-olds. Perhaps most notably, the research indicates that 25 percent of 50 to 59-year-olds, the oldest demographic surveyed, follow some sort of plant-based diet.

BOSH! founders Henry Firth and Ian Theasby told Plant Based News that it’s “fantastic” that so many people are “recognizing the power of plant-based food to boost their health and maximize their longevity.”

“We’re also chuffed that more men are adopting plant-focused diets—an encouraging shift in attitude since the turn of the decade and a truly positive step forward,” they added.