About

Plant Based News

Who

Plant Based News is an award-winning media platform that publishes content about and relating to environmentalism, ethical consumerism, and healthy plant-based living.

The platform has been called a “global voice for sustainability” and “one of the most dynamic and influential media brands in the conscious consumer sector”.

What

Through a large editorial team, video producers, and health & sustainability experts, PBN uses the art of storytelling to unpack data around diet, environment, and ethics.

The platform aims to present information in a clear, thoughtful way that educates and entertains.

Why

The world is facing serious environmental and public health challenges. Shifting towards a plant-based lifestyle is one of the most effective ways individuals can reduce their impact, support better health outcomes, and improve the way animals are treated.

Beyond food, the platform believes in reducing animal use across all industries, from clothing to entertainment to testing, so we can build a more sustainable and responsible future.

Meet Our Team

Company Ownership

KBW Ventures, KOMS Media & Investments, Robert Lockie, Derek Holder, Seedrs Nominees, Veg Capital, Eat Well Investment Group, Geoff Oldfield, Jeremy Coller, Dixit Joshi, Kale United AB, Gautam Dalal, Shamsa Rana-Sinclair, Purebond, Richard Fitzgerald, Afzal Khan, Preeya Popat.

Founder & CEO

Klaus Mitchell

Founder & CEO

Cofounder & Board Member

Robbie Lockie

Cofounder & Board Member

Chief Marketing Officer

Anja Da Silva

Chief Marketing Officer

Editor

Polly Foreman

Editor

Senior Social Media Manager

Darrell Sawczuk

Senior Social Media Manager

Operations & HR Manager

Xisca Taylor

Operations & HR Manager

Head of Video & Design

Gerardo Arias

Head of Video & Design

Head of Monetization & Technology

Tom Leach

Head of Monetization & Technology

Social Media Assistant

Sarah Tweed

Social Media Assistant

Social Brand Manager

Rochelle van Vuuren

Social Brand Manager

Recipe Writer

Kaitlyn Lourens

Recipe Writer

Freelance Writer

Liam Pritchett

Freelance Writer

PPC Specialist

Adele Horn

PPC Specialist

Paid Social Manager

Neliswa Kheswa

Paid Social Manager

Meta Ad Executive

Melissa Du Plessis

Meta Ad Executive

Junior Graphic Designer

Keonna Strauss

Junior Graphic Designer

Creative Producer

Natalie Ray

Creative Producer

Work With Us & Advertise Your Product Or Company

Plant Based News produces creative digital content for brands. We also provide world-class advertising services to ethical and conscious consumer organizations.

Join the team

Our team is constantly expanding, so if you want to work with us, go to the page with active vacancies, read the requirements and, if you are suitable for us, send a resume! Thank you for taking the time to visit us.

© 2025 Plant Based News is a mission-led impact media platform focused on elevating the plant-based diet and its benefit to human health, the planet, and animals. | Plant Based News Ltd, 869 High Road, London, United Kingdom, N12 8QA, United Kingdom.

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