Reading Time: 2 minutes 'The launch phase has been phenomenally successful' Credit: Supplied.
Reading Time: 2 minutes

Vegan chicken brand VFC has secured £2.5 million in its latest investment round. 

The seed funding was led by Veg Capital and included investment from the Senior Leadership Team and Johnson Resolutions.

VFC says the money will be used to ‘scale up production and accelerate the growth of the brand’.

‘Phenomenally successful’

Moreover, Stewart McGuckin is the Director of Sales at VFC. In a statement sent to PBN, he said: “The launch phase has been phenomenally successful, with sales far exceeding our expectations, incredible food service and retail interest, as well as inquiries from more than 50 countries. 

“All this has shown us two things: we have a brand and a product that people really love, and that we are ready to shift up a gear.”

Cliff Johnson, Financial Advisor at Veg Capital, added: “VFC is exactly the type of company that Veg Capital looks to support. 

“From the focus on removing as many animals from the food chain as possible to their unbashful activism, supporting the education on the impact of one’s dietary choices…

“We’re proud to follow on from our pre-seed investment and support the team in their growth plans.”

Vegan chicken in Spain

Earlier this month, VFC debuted in Spain after sealing its first-ever international deal with Vegan Nutrition.

The partnership saw VFC’s plant-based meat – which is said to look, taste, and ‘pull apart’ like chicken – debut in cities such as Barcelona, Madrid, Malaga, Valencia, and more. 

In VFC’s ‘next phase’ Matthew Glover, the brainchild behind Veganuary, will become the brand’s CEO. Chef Adam Lyons, who created the product at his restaurant Source, will continue to oversee operations. 

Moreover, the duo plans to advertise new job openings in the near future to ‘strengthen the team’.

‘End factory farming’

Glover concluded: “Our ultimate mission is to end factory farming, and so we are focused on driving efficiencies through our business that will allow us to compete directly with chicken on price, taste, and convenience. 

“I couldn’t be more thrilled with how well the launch phase has gone. Now, with this funding, we can really scale up, and drive up that all-important Chickens Saved figure.”

You can learn more about VFC here

*This is a paid for advertorial.

Liam Giliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.