Two of the chain's recent vegan launches - Media Credit:

McDonald’s Acknowledges ‘Rising Demand For Vegan Options’ With New Launches

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Fast-food giant McDonald’s has acknowledged the growing demand for vegan options from customers – saying it is ‘always open to their suggestions’.

The burger chain has launched a number of vegan products across different markets in recent times and has suggested that more are in the works.

Current animal-free offerings include the McVegan in Finland and Sweden, as well as a vegan-friendly wrap in the UK*, and new vegan nuggets in Norway.

McDonald’s in Australia

Now customers are calling on the brand to bring plant-based options Down Under, with almost 2,000 people signing a petition titled Tell McDonald’s to bring a meat-free burger to Australia.

“We understand there is a rising demand for vegan and vegetarian options, and we are always open to suggestions from our customers,” a McDonald’s Australia spokesperson told news.com.au.

“We currently have a small number of items on our menu suitable for vegan customers and have a new vegetarian option in the works we will begin to trial this year.”

Vegan protein

Last year McDonald’s revealed it could have more vegan options in the pipeline.

Lucy Brady, a Senior Vice President for the company, said the company is tracking major trends and how to keep up with them while speaking at the recent Most Powerful Women Next Gen Summit in California.

Leading vegan media outlet VegNews reported Brady as saying: “Plant-based protein is something we’re keeping our eye on.”

*While all the ingredients in the wraps are suitable for vegans, McDonald’s has marked the items as vegetarian because the tortillas pass through the same toaster as the buns that contain milk – and therefore there’s a minor risk of cross-contamination. The items are both certified by The Vegetarian Society.

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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