Slutty Vegan is partnering with fast-food chain Shake Shack to launch a limited-edition vegan burger in Atlanta and New York.
The plant-based item, dubbed the SluttyShack, features a veggie patty topped with secret Slut Dust, lemon ginger kale, caramelized onions, vegan ranch, and vegan mayo. It is served on Slutty Vegan’s signature toasted Hawaiian bun.
Slutty Vegan in Atlanta and New York
Moreover, proceeds of the burger, which costs $8.49, will be donated directly to two local organizations.
These are Giving Kitchen in Atlanta: a crisis relief organization for people in the food and beverage industry. And, ROAR in New York: a community of hospitality leaders advocating for the NYC restaurant industry.
Pinky Cole is the founder and CEO of Slutty Vegan. In a statement sent to PBN, she said: “Our mission isn’t to tell people to go vegan – but rather, to inspire guests to open up horizons with something new and different.
“Partnering with Shake Shack is a natural way of furthering this mission – enjoy one of America’s most beloved burger spots, but try it with a twist.
“Philanthropy is the core of who I am, and I’m encouraged by Shake Shack’s aligned outlook on giving back to its communities. Our goal with this collab is to build support for communities and industries close to our hearts.”
Moreover, Mark Orsati is the culinary director of Shake Shack. He added: “Over the last year, we’ve all heard of Pinky Cole and the impact she’s making, not just in Atlanta and New York but across the country.
“Having the chance to collaborate with her and her team on this burger has been an honor. Not only has it been fun and creative, but it’s been inspiring.
“We’re really proud to work alongside the Slutty Vegan team and support communities near and dear to us both.
*The SluttyShack will be available at Shake Shack Old Fourth Ward in Atlanta on Thursday, April 8. It will also be served at Shake Shack Harlem in New York City on April 8- 9.