Swedish brand Oatly is partnering with major league baseball teams to offer fans vegan soft serve.
The dairy-free treat comes in two flavors: chocolate or vanilla – and retails at $8. It debuted at Globe Life Field – home of the Texas Rangers – and Wrigley Field earlier this month.
Major league baseball teams
Mike Messersmith is Oatly’s North American President. According to Culture Map, he said the Rangers are ‘leading the sustainability movement within the gameday experience’.
“More and more, people are choosing to eat more plant-based, even at the ballpark,” Messersmith added.
“Globe Life Field is a great place to make that choice, and we’re excited for Rangers fans to try Oatly in a whole new way with our soft serve.”
Last month, Oatly unveiled plans to open of the world’s largest plant-based factories in the UK.
The facility, located in Peterborough, is slated to open in Q1 2023. It is expected to supply the local area with around 200 new jobs and will be able to produce 300 million liters of oat drink per year at launch.
Moreover, Ishen Paran is the General Manager at Oatly UK. In a statement sent to PBN, he said: “Questions about a potential UK factory have been circulating for a while. We’re really excited to finally announce the news of its arrival in 2023.
“The UK is a really important driver of the global plant-based movement, with growing demand for Oatly across the country, and we’re excited to supply this increased demand.”