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Freya Cox, the vegan baker who appeared on season 12 of the Great British Bake Off, has launched a range of vegan baking box kits called Freyas.
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The Freyas range include Choc Chip Marble Cookies, Lemon Drizzle Loaf, Sticky Toffee Pudding, and Choc Chip Brookie (a combination of cookies and brownies).
In promotional posts on her Instagram, Cox described the cookies as “crispy on the edges but soft inside and filled with loads of chocolate.” The lemon drizzle kit creates “a fluffy loaf with a moist, light sponge, soaked in a tangy lemon glaze.” The sticky toffee pudding produces “Soft fluffy sponge, packed full of chewy dates and drenched in sticky toffee sauce…true heaven.” The brookies “use proper melted chocolate so they really are THAT good.”
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The kits are designed to make vegan baking as easy as possible while delivering top quality results. “I want to be the vegan Betty Crocker,” Cox said in an Instagram post. “They are my all time favourite recipes and I know you’re going to love them.”
Building a vegan business and brand
After delighting audiences on Bake Off in 2021 at the first vegan contestant, Cox published Simple Vegan Baking, an award-winning recipe book. She has amassed a large following on social media, where she regularly posts baking recipes.
The Freyas box kit range has been a “dream” since leaving Bake Off, Cox has said. Each box costs £11.99, or a bundle of all four costs £39.99.
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