The initiative, which calls on participants to go vegan for the month of January, received a record-breaking 582,000 signatures this year.
However, YouGov data shows one in twenty Britons attempted to go vegan in January. It is therefore estimated around three million people in Britain tried vegan during the first month of 2021.
Moreover, a Kantar study conducted last month found that half of Britons who tried vegan in January 2021 plan on continuing with diet changes. This includes going fully vegan or vegetarian diet or introducing more plant-based substitutes.
‘Another world is possible’
Ria Rehberg is Veganuary’s CEO. In a statement sent to PBN, she said: “This year, more than ever, I feel that another world is possible.
“A world where plant-based food is the mainstream choice, where the word vegan is associated with something positive and desirable, where major food companies are investing millions to switch to more sustainable animal-free options and are telling the world that this is the food of the future – and the food of today.”
“A world where vegan products are easily accessible to everyone everywhere, omnipresent in supermarkets, restaurants, and in cafeterias.”
Rehberg then concluded: “This January gave us a glimpse of what is possible.”
‘Exceeded all of our expectations’
Moreover, this year’s participants come from 209 countries and territories around the world.
Toni Vernelli is Veganuary’s Head of Communications. She said: “With the link between animal farming, the climate crisis, and global pandemics making headlines nearly every day, we expected Veganuary 2021 to be the biggest yet. But, it exceeded all of our expectations.
“We applaud everyone who took part and encourage them to continue eating vegan food as often as possible… We’re grateful to all of the businesses embracing Veganuary, making it easier for more people to eat more plant-based food more often.
“Together we are making an enormous difference for animals, the planet, and human health.”