Beth is Animal Think Tank's Narrative Lead: her team is responsible for researching, testing and propagating winning narrative strategies in order to empower the wider Animal Freedom movement to create the conditions for positive cultural and legislative change. She worked in Consumer Market Research after pursuing an English Language degree at Lancaster University. As a politically motivated person, she believes that all justice movements are connected and sees Animal Freedom as a site where most needs to be achieved. Beth and her husband share their home with a grumpy old-lady cat named Katie who they adopted in 2017. In her spare time, Beth enjoys make-up, watching video essays, writing creatively and lying on the sofa eating crisps when she should be practicing yoga.
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