LANDMARK: Major Pork Advertising Group Forced To Remove Health Claim About Pig Meat

Reading Time: 2 minutes A pro-pork group which described pig meat as ‘low in fat’ as part of an advertising campaign has been compelled to remove the false claim following pressures from animal rights charity Viva!. The UK’s Agriculture and Horticulture Development Board [AHDB] group ‘Love Pork‘ has been asked to change its website claims as a result of […]