Plant Based News

VIDEO: Plant Based News’ Opinion On Rude Health Anti Vegan Drama

By

1 Minutes Read

Some people called it ‘corporate suicide’ – some called it mean – and others used words we couldn’t possibly repeat here.

That’s right – we’re talking about Rude Health’s inexplicable attack on vegans, aka – their customers.

For anyone who hasn’t heard the story, the company – which is predominantly known for its plant-based milks – shared an Instagram post about how ‘perfect’ full fat dairy milk is.

Vegans

Not quite so perfect if you’re the cow who’s going through hell so someone can splash your secretions in their tea though, right?

But then that is the vegan response. And it turns out… Rude Health does not like vegans.

An ill-advised blog post by co-founder Camilla Barnard launched what can only be described as a vitriolic and unprovoked attack on vegans.

Faddy

In Ms. Barnard’s opinion, vegans are faddy, they are strange for cutting out food groups when not forced to through allergy. Bizarrely enough, she thinks the movie Okja is a propaganda documentary.

(Yeah, turns out Barnard’s knowledge is lacking when it comes to marketing, ethics, and film classification. I can help you out Barnard – Okja, with the graphic giant pig, is a fictional feature film, and not a documentary).

Many former Rude Health customers didn’t like being insulted – and as I type, the angry comments are still flooding onto the brand’s social media pages.

PBN’s Brian Hernandezgives his take on the whole thing here

READ MORE:

CHANGE: 15 Brooklyn Schools To Participate In Meatless Mondays

Vegan Dessert Hummus Brand Receives $600,000 Investment

Is Top US Football Team Pittsburgh Steelers Entirely Vegan?

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active