Reading Time: < 1 minute James Aspey has inspired millions of vegans worldwide (Photo: Instagram)
Reading Time: < 1 minute

We’ve all been there: someone says something cutting, and we think of the perfect retort – about 10 minutes too late.

This is so common, the French even have a name for it, l’esprit de l’escalier. This roughly translates to ‘the spirit of the stairs’, and means you think of a reply after the event.

It’s safe to say vegan activist James Aspey is a bit quicker off the mark than most of us.

PBN interviews James Aspey


Aspey was responding to a YouTube comment when he came up with the perfect burn.

User Unlockthepower said: “Free your mind from the vegan cult.”

Aspey simply (and elegantly) responded: “Bro, we eat plants and are healthier for it.

“You eat the flesh and secretions of tortured, murdered animals.

“Which one of us sounds like we’re in a cult?”

PBN interviews James Aspey


Posting about the run-in on Facebook, Aspey was overwhelmed with support.

Commenting on the public post, Justin Williams said: “Any time a belief system strays from what is socially acceptable, it’s automatically deemed a cult.”

Marelies McCann added: “Wow how dumb!!? People are brainwashed to dislike vegans, AND FOR NO REASON… because we like to be healthy and love animals!!? [sic].”


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Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.