Reading Time: < 1 minute The truck featured some of the area's most prominent vegan activists (Image: Facebook)
Reading Time: < 1 minute

‘The world’s
first vegan truck’ appeared at this year’s Pride Parade in Tel Aviv – aimed at
promoting a ‘double message’ during the event.

The Unicat

The truck –
brandishing the slogan ‘heaven is vegan’ on the side – was dubbed ‘The Unicat’ and claimed to be ‘the first vegan truck in the world’.

Included on
the massive vehicle were DJs, dancers, and a number of ‘’eaders in public
opinion’ surrounding veganism.

The vegan
icons featured on the truck included Tal Gilboa, Almog Shor, Gadi Wilcharsky,
Aviad Bavli, and Chen Tal – a number of whom are prominent vegan activists in
the area.

https://www.youtube.com/watch?v=KIgEsr8ac2o

‘Double
message’

According
to the truck’s promotional page, the aim of The Unicat was to promote a ‘double
message’ of both equal love and compassion for animals.

The page
encouraged supporters to walk alongside the truck – coming together in ‘a union
of struggles to represent justice and equality’.

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious and culturally sensitive approach to her work in all fields.