Winners Announced From ‘Plant-Based Dragon’s Den’ Competition


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Pitch + Plant finalists with Damien Clarkson and Judy Nadel (Photo: Vevolution) - Media Credit:

The winners from a plant-based Dragon’s Den style competition have been announced.

More than 50 businesses applied for Pitch + Plant 2019, a competition that was founded in 2017 by vegan startup Vevolution, and which helps early stage startups access funding for their business.

Seven of the applicants made it to the finalist stage, where they pitched their fledgling businesses to an audience of 100 people and a panel of plant-based business experts at LUSH Studio in London.


Two plant-based companies emerged as winners of Pitch + Plant 2019 – Club Cultured, which makes tempeh and other fermented products and The Well-Bean Company which makes vegan milk chocolate and contribute profits to helping mental health charity Young Minds.

Both companies will receive a seed investment directly from Vevolution, as part of the expansion of ways Vevolution support plant-based startups.

In addition to investment the winning startups will also receive ongoing support from Vevolution Founders Damien Clarkson and Judy Nadel and exposure at the upcoming Vevolution Festival 2019 and future events.

Supporting startups

“We are delighted to be able to support these two fantastic startups in helping the world to eat delicious plant-based food which is good for your gut. We were blown away not only by these businesses but the founders passion to create a better future for us all,” Vevolution Founders, Damien Clarkson and Judy Nadel, said.

“They represent the exact type of startups we believe will play an important role in developing a future more sustainable economy”.

‘Incredible experience’

“Pitch + Plant was an incredible experience and to be selected as finalists blew us away! We are so grateful for the opportunity to be part of Vevolution and to share this journey with the Club Cultured guys,” The Well-Bean Company, Creative Director, Laura Francesca Kendrew said.

“We are buzzing to be the winners of Pitch & Plant 2019 and we cannot wait to work with Vevolution to lead the Cultured revolution,” Harry Watmough, Co-Founder of Club Cultured, added.

Vevolution will be bringing back Pitch + Plant – as well as other business events – in the near future. You can find out more here

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