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Vinnie Jones has recreated a famous dairy campaign – but this time he has swapped out cow’s milk for a vegan alternative.

The former footballer has teamed up with pop star Pixie Lott and boxer Nicola Adams for the campaign by plant-based giant Alpro.

The campaign, which features the slogan ‘Make Yours Oat’ parodies a famous 2010 pro-dairy version called ‘Make Milk Mine’, which enrolled the three celebrities to boost sales.

More plant-based

According to reports, in the 10 years since the original campaign, Lott has adopted a completely plant-based diet and the other two stars have adopted a more plant-based diet.

Vinnie Jones said: “Let’s not beat around the bush – in 2020, we all know there’s a new ‘tache in town.

“I was a bit reluctant to have a good shave before the shoot and lose my rugged good looks – but I think the ‘moat-stache’ looks pretty damn good on me. I’m taking it back to Hollywood.”

‘A big fan’

Adams said: “I’ll always have fond memories of 2010 because I won the first ever GB Amateur Boxing Championship at the Echo Arena in Liverpool.

“So much has happened in the 10 years since, including hanging up the gloves, but one thing has remained constant – my commitment to staying fit and healthy.

“Adding more plant-based foods to my diet has helped me to up my fibre intake, and keep my sugar intake to a minimum.

“I’m a big fan of Alpro’s plant-based drinks, and I’m thrilled to don the ‘moat-stache’ to support the Make Yours Oat campaign.”

‘Lots has changed’

Lott added: “10 years really do fly by, boys and girls, but how could I forget sporting a milk ‘tache on posters across the UK for the original dairy campaign.

“Lots has changed since 2010, and plant-based has become a big part of my life, so I was delighted Alpro asked me to rock the ‘moat-stache’ in 2020.”

Marketing director for Alpro UK and Ireland David Jiscoot said: “A lot can change in a decade, and that includes three of the original stars of an iconic dairy ad making the move to a more plant-based lifestyle, along with millions of others.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.