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A ‘Pork Lover’ bus trying to promote meat products in Bristol city centre yesterday shut down after local vegan activists started to hand out flyers about the realities of animal agriculture.

The bus is part of a promotional tour by Interporc, a non-profit organisation representing Spanish pork producers. The UK leg follows a major tour in Spain.

Staff on the bus, which is painted like a pig with ears and a snout, were giving out free meat, cooking tips, and nutritional advice.

Truth

In a bid to counteract the pro-meat message, local vegan activists started to hand out flyers with information about factory farming and the carcinogenic properties of processed pork products like bacon and sausages.

One activist told local media: “We are here because we are protesting this monstrosity. It’s basically propaganda…We want to expose the truth about the welfare of pigs when they are kept on British farms. They are not stunned or killed humanely, if that even exists, they are gassed and normally they are starved for 24 to 72 hours before they are killed.”

Juliet Gellatley, Founder and Director of leading animal protection charity Viva!, added: “A bus painted as a cute pig, and promoting pork, arrived in Bristol today… we decided the public should know the truth about where pork comes from…The bus has closed!

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.