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Veganism has been a top trend on Twitter in January 2019, according to new data.

The data, from consumer agency wearetheromans.com, shows there were nearly 20 million Tweets around veganism in 2018 – and that conversations around vegan topics have grown since 2016.

In addition, more than 200,000 global users have the words vegan/’plant based’ in their Twitter bio.

Vegan on Twitter

“New year resolutions are in full swing and this year especially, we’ve seen ‘veganuary’ has been one of number one trends on Twitter in January 2019,” a spokesperson told Plant Based News.

“Veganism is clearly part of people’s New Year’s Resolutions: every year we see a big jump from December volume to January volume. This year, the growth is 70 percent (comparing median daily Tweets).

“A clear trend of 2018, there were nearly 20 million Tweets around veganism in 2018, and January has seen a 70 percent leap in conversation on the subject. This comes as no surprise following the sold-out success of Greggs’ vegan sausage roll, and Piers Morgan’s ‘vegan victim’ Tweets.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.