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Vegan entrepreneur Heather Mills has announced her third venture investment through her private, direct-investment portfolio VBites Ventures, Plant Based News can exclusively reveal.

The vegan advocate, athlete, and businesswoman has invested in LoveSeitan – a company which makes seitan, a plant-based alternative to meat, in a range of flavors including Chilli & Garlic, Smokey Dokey, and Italian Herb.

The latest deal is part of a drive to help innovative and promising plant-based brands prosper, despite challenges like the soaring costs of property and the real scarcity of vegan manufacturing operations. The founders of companies Mills invests in always retain the majority shareholding. Previous investments include plant-milk delivery service Mylkman and

Vegan brand

As part of the agreement, LoveSeitan will use VBites’ 100% plant-based manufacturing facilities to help scale their production and increase their distribution nationwide and internationally.

Speaking exclusively to PlantBased News, Founders Steve Swindon and Nick Abear, said: “The investment from VBites and the belief from Heather Mills gives a real boost to our goal of being the ‘go to’ seitan brand.

“Access to the VBites’ plant-based manufacturing facility means we can scale up ethically and provide our customers with the high-quality seitan they expect from LoveSeitan along with an expanded range that includes new flavours, deli slices and diced pieces in smaller pack sizes.”

‘An exciting investment’

Vegan investor, Heather Mills, added: “This is another really exciting investment for me. I have always had a secret recipe for seitan and, usually, when I try other people’s, it’s just awful.

“I met Steve and Nick last year and tried theirs, and was blown away. They have absolutely nailed it.”
??LoveSeitan products are currently available to order here and will launch in retailers soon.

Early-stage plant-based businesses who might be interested in receiving investment from VBites Ventures should complete the form here

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.