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A vegan food delivery service has raised a record £2 million in 48 hours.

allplants, which was founded in 2017 by brothers Jonathan (‘JP’) and Alex Petrides, delivers frozen vegan meals to people’s doorsteps. It has now served 1 million dishes to its customer base – which is two-thirds non-vegan.

Funding round

The company’s funding round on Seedrs is the UK’s largest vegan crowdfunding round, and precedes another round planned for the end of 2020.

It follows allplants securing £7.5m of investment in September 2018, the largest seed-round raised by a European plant-based business, and an £800,000 investment in 2017, raised from friends, family, leading angels and VC firm Felix Capital.

The money will be used to ‘develop new food categories and serve over 60,000 meals a week from allplants’ production kitchen – a newly-opened 20k square feet dedicated plant-based kitchen in London’. In addition, by 2025, allplants aim to develop distribution partnerships and launch in new markets in Europe and North America.     

Making plant-based living the future 

“We’ve been blown away by our customers and community pledging over £2million over the past few days,” Alex Petrides told Plant Based News.

“It goes to show how much belief and excitement there is in switching the planet to a more plant-based diet. 

“This is just the beginning for allplants and with our new production kitchen ready for action, we’re gearing up for a lot more innovation and meals to your door in 2020.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.