Reading Time: 2 minutes Brits are 'raring to go vegan' according to Challenge 22 (Photo: Adobe. Do not use without permission)
Reading Time: 2 minutes

Challenge 22 has officially launched in the UK, with the team behind the initiative saying Brits are ‘raring to try veganism’.

The project, which was launched five years ago by Israeli organization Animals Now, is a free online program that encourages people to try a plant-based diet for 22 days.

After Brit Dana Peer completed the Challenge herself, she was so impressed by it, she joined the team to tailor design a version to relate to the British people better, and to launch and manage the UK branch. 

‘Raring to try veganism’

“The timing of the launch was perfect,” said Peer,Challenge 22 UK Project Manager. “With the massive increase in awareness of animal ethics, and climate change, along with rising interest in the potential health benefits of a plant-based diet, the British people have never been more ready and raring to try veganism.

“I’m so thankful to have an excellent team of volunteer supervisors, leaders, mentors and registered dietitians from the UK who work tirelessly to bring the very best support to the people of the UK who want to try veganism. Together we provide a positive and embracing approach, without judgment and no matter their reason for trying vegan”   

“Why a UK branch? Approximately 12,000 participants from over 160 countries take part in the Challenge every month, so it can be difficult to provide 24.7 support taking into account different time zones.”

Tailored experience 

Peer adds that it is crucial that UK participants have a ‘specialized experience’ – with content specifically suited to their culture and needs when it comes to relevant animal agriculture industry information, food ideas, and specific recommendations of brands and restaurants.

“The key to the success of the program is a sense of community and togetherness, which is what keeps participants motivated and often helps them to remain vegan after the Challenge, should they choose to,” Peer added.

“Providing a UK specific program really brings people together, and both participants and volunteers have built great friendships from the Challenge.”   

You can find out more about Challenge 22 here

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.