The poster in Rome (Photo: Francesca Mazzara) - Media Credit:

Vegan Campaign In Rome Urges People To Go Plant Based


1 Minutes Read

A billboard in Rome – close to St Peter’s Square in Vatican City – is urging people to ditch animal products for Lent.

The poster – by animal rights charity PETA – features a pig next to the slogan: “I’m Someone, Not Something. This Lent, Choose Vegan.”

Valuing their lives

PETA Director of International Programmes, Mimi Bekhechi, said: “Pigs, cows, sheep, and chickens are no different from human beings when it comes to feeling pain and fear and valuing their lives.

“PETA is encouraging everyone to show compassion to animals by skipping meaty meals and choosing humane and healthy vegan fare this Lent.”

What would Jesus do?

According to PETA: “Jesus would likely be appalled by today’s meat, egg, dairy, and fishing industries, in which animals are routinely abused and denied respect and compassion.

“The throats of chickens and turkeys are often slit while they’re still conscious, fish are cut open while they’re still alive or left to suffocate on the decks of fishing boats, and calves are taken away from their mothers within hours of birth so that the milk nature intended for them can be consumed by humans instead.

“As well as supporting the cruelty inherent in raising animals for food, the consumption of meat and other animal-derived foods has been linked to an increased risk of heart disease, strokes, obesity, diabetes, and some forms of cancer.”

PETA offers a vegan Lent pledge – you canfind out more here

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.


The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.