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The brand has pledged to donate 50 percent of its profits from online sales to the Equal Justice Initiative – which works to ‘end mass incarceration, excessive punishment, and racial inequality’.
The other 50 percent will be donated to The Snoop Youth Football League, a non-profit organization ‘founded to provide the opportunity for inner-city children to participate in youth football and cheer’.
Outstanding Foods CEO Bill Glaser told VegNews: “Snoop Dogg is one of our investors and ambassadors and we love that his non-profit provides organized sport and cheer for inner-city children to learn the values of teamwork, good sportsmanship, discipline, and self-respect, while also stressing the importance of academics.”
Glaser added: “We chose to donate to the Equal Justice Initiative because we stand with the Black community and want to do our part so that no Black person has to endure discrimination and senseless abuse and murder.”
Vegan pork rinds
The animal-free alternative to classic pork scratchings, dubbed PigOut Pigless Pork Rinds, come in four flavors – Original, Nacho Cheese, Hella Hot, and Texas BBQ.
The products are free from gluten, soy, GMOs, cholesterol, and trans fats, as well as being certified vegan and kosher.