Reading Time: < 1 minute The poster by Vegan Easy
Reading Time: < 1 minute

A vegan billboard in Australia has been targeted by vandals – angering the local animal rights commmunity.

The board – which condemns the sale of cows for meat – is located outside Toowoomba, on the New England highway.

It appears to have been blasted with a number of paintballs.


The board, which was installed by the Vegans in Toowoomba group, is one of a number in various locations on major Darling Downs highways, all placed in January of this year.

It shows an image of three calves in a sale yard and is emblazoned with the slogan: “Victims of violence for sale.”

According to Vegans in Toowoomba member Renata Halpin, the billboard was paid for by ‘the many vegan supporters from all over Australia’.


Halpin added: “This action brings more attention to the billboard’s message that animals for sale are victims of violence.

“It is sad that property is damaged and freedom of speech is not respected.

“Our message is simple. Be kind, be vegan, for the animals, for our health and for the environment.”


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Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.