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A pro-vegan advert starring Wu-Tang Clan member RZA is set to play on cinema screens in the US as a movie preview.
The ad, which will also play on lobby screens, will be shown in theaters in Philadelphia and Washington, D.C., before airing in other cities later this summer.
The award-winning campaign was created by animal rights charity PETA. It shows RZA morph into different men, women, and animals while he speaks about how we are all the same.
‘We are not different’
In the video he says: “We are all the same in all the ways that matter. It doesn’t matter what we look like, how old we are, what language we speak, or who we love. It doesn’t matter if we have fur, or feathers, or fins, the length of our nose, or the number of legs.
“We’re not different in any important way. We all have thoughts and feelings. We all feel love and pain and loneliness and joy. We can all understand but we are not always understanding.
“We experience ourselves as separate from the rest but none of us deserves to be treated with less respect. Our task must be to break free from prejudice and to see ourselves in everyone else.”
The advert starring RZA
PETA Senior Vice President of Communications, Lisa Lange, said: “Star Wars is the cinematic event of the season, and RZA will be right there to help set the stage for the classic tale of good versus evil.
“PETA encourages Star Wars fans to be a force for good by embracing the powerful message that whether we have fur, feathers, fins, or just skin, we all deserve respect and freedom.”
The charity added: “In this galaxy, other animals feel pain and joy and have a sense of self-preservation, just as humans do. Everyone can help keep them safe by choosing vegan meals, shopping for animal-free clothing, buying cruelty-free personal-care products, and staying away from circuses and theme parks that force them to perform.”