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A 16-year-old vegan activist brought play to a halt during Monday’s NCAA National Championship Game at Levi’s Stadium when she ran onto the field in a bid to bring attention to animal suffering at Petaluma Poultry.

Zoe Rosenberg, an activist with grassroots animal rights network Direct Action Everywhere (DxE), held a #RightToRescue banner overhead when she ran onto the field, before being tackled and dragged off by police. She was later released from police custody.

Vegan activism

Rosenberg’s protest follows a September 29 demonstration at a Petaluma Poultry farm in Petaluma, CA in which 58 activists were arrested and charged with felony conspiracy, felony burglary and misdemeanor trespass.

The arrests occurred as activists, who donned veterinarian-approved biosecurity gear, held a vigil and sit-in inside an industrial shed at a Petaluma, California factory farm which supplies chicken to Amazon Fresh.

Footage taken by the group shows sick and starving birds. Petaluma Poultry chicken is sold by Levi’s concession vendor Starbird according to DxE.

‘Helping animals’

“We’re ordinary people who want to help animals in need,” Rosenberg said in a statement sent to Plant Based News.

“My friends – teachers, grandparents, and other teenagers like me – were arrested on felony charges for doing the right thing both morally and legally.

“Animal abuse is the crime here, not animal rescue. It’s time for Levi’s Stadium to take a stand for transparency and compassion, and cut ties with animal-abusing corporations that suppress whistleblowers.”

Plant Based News has contacted Petaluma Poultry for comment.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.