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US sales of plant-based food surged by 11 percent in 2019, bringing the total plant-based market value to $5 billion, according to new data released today by the Good Food Institute (GFI) and the Plant Based Foods Association.

During the same period, dollar sales for the total U.S. retail food market grew just two percent incomparison.

The largest category in the plant-based sector is plant milk, which has now surpassed $2 billion and accounts for 40 percent of the total plant-based food market. That is followed by plant-based meat, which with sales growth of 18 percent in 2019, is approaching $1 billion.

Plant milk is the largest segment of the plant-based sector

‘A lasting trend’

“Clearly plant-based is a lasting trend that is gaining power over time,” The Good Food Institute Associate Director of Corporate Engagement Caroline Bushnell said in a statement sent to Plant Based News.

“We see a steady rise in plant-based products year over year across regions, which indicates that this is not a bubble or a fad, but a real change in consumer behavior. This is a tipping point, with so much product innovation yet to hit the market.

“Shifting consumer values have created a favorable market for plant-based foods, which have significantly outpaced overall grocery sales increases for three years running, making plant-based foods a growth engine for both manufacturers and retailers.

“This is really only the beginning: plant-based foods will continue to expand rapidly across the store in response to demand as consumers increasingly switch to foods that match their changing values and desire for more sustainable options. We expect further acceleration in 2020.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.